Employee Evangelism Program

This might be the scariest webpage you ever read.

For some, the thought of non-marketing employees creating buzz is scary.

For others, the thought that their competitor may be out there training every employee in how to create buzz will be VERY scary.

Right now, people completely out of your control are talking about you every day. The best defense is creating lots of good buzz regularly.

The Wisdom of the Crowd

Look at the success of websites like Wikepedia or Digg. Many people, even unpaid, create more value than fewer people. And they are rewarded with a large share of Internet traffic and super high visibility.

The Enthusiasm of your Team

If you take this same wisdom and apply it to your workforce, here is what you get.

  • People feel like they really KNOW your company
  • Many new inbound links
  • Huge number of ways to find your business
  • The impression that you are an organization of experts
  • Stronger desire from people to do business with you
  • Better word of mouth and referrals
  • Ownership of more top 10 spots in Google
  • Higher industry visibility

Have You Been Wondering About Social Media?

This social media strategy will ensure you connect with more people in more ways. And that makes people want to find out more about you.

Hands on Mentoring and Tracking

For your Employee Evangelism program, you need quick training, clear tasks and group collaboration. Buzzoodle provides these along with personal brand monitoring to ensure that your team understands how it all works together and so they see the results they are creating. A real person then puts together a monthly highlight report on each member.

Buzzoodle also recognizes great buzz efforts and make sure supervisors are aware of the extra effort, along with the buzz creator. This reinforces the positive buzz habits.

Why is Team Mentoring Better?

Previously, we did a lot of one-on-one mentoring. This was not nearly as effective as team mentoring. Why?

  1. Team members can link to each other, promote each other and generally create a web of higher visibility.
  2. Team members can encourage each other, celebrate successes and share new secrets.
  3. Someone on your team may be very busy, but it is unlikely the whole group will get too busy. This keeps your visibility higher.
  4. Growing a team of buzz makers is more likely to be a stepping stone to creating a culture of Employee Evangelism.
Employee Evangelism is not for everyone. If your organization has at least 5 employees enthusiastic about your products and services, it is right for you. And it can turn into one of your best marketing initiatives ever.

What does the Workforce Buzz Marketing Training and Coordination include?

  • Ethics and Guidelines Development
  • Buzz Tasks & Tracking per Person
  • Buzz Marketing Training (Short Video each month on one new way to create more buzz)
  • Personal Brand Monitoring
  • Interactive Project Management
  • Custom Buzz Reporting
  • Monthly Employee Evangelism Progress Reports - per person.

Consider the Long Term Benefit

Train Other Evangelists - Your team can eventually become trainers for other members in your organization. Eventually your business culture can be transformed into one where everyone understands the importance of buzz creation and contributes.

Web Information Lives Long – Many things your evangelists do may not produce huge results that day, but they can produce steady traffic for years and increased SEO benefits.

Personal Endorsements – Even when an employee moves on, they will have created personal endorsements for the organization that they are unlikely to modify in the event that they leave the company.

Buzzoodle Testimonials

"Accountants have a very similar profile to that of computer engineers.  We saw the same reluctance to promote our firm by many of our best staff.  When we stopped asking them to "sell" and simply asked them to adopt the Buzzoodle philosophy and share stories of how we were able to help companies reduce their taxes legally and safely, they did not hesitate.  We are creating some wonderful buzz around town now and our most recent revenue gains are quit remarkable."
- David Gaino, Chairman, Moore Stephens Apple

"Buzzoodle has been an invaluable tool for our school district.  It has helped up get the good news out to our stakeholders in a quick and easy twenty-first century way."
- Dr. Marc Crail, Former Superintendent, Kent City Schools

"Buzz is a marketing powerhouse that builds your business, but you have to do it right.  Ron McDaniel teaches you 'Buzz Marketing' techniques... how to coach your team and hold them accountable to effectively market your business to huge revenues."
- Ralph Berge, Business Coach and President, Action International of the North Coast

Employee Evangelism Pricing

© 2008 Buzzoodle - www.buzzoodle.com